I have been creating pottery tutorials, slab pottery templates, ceramic templates, instructional videos, and pottery template PDFs for years through my business, From Fran.
A large part of my work involves developing original pottery forms, designing templates to build them from slabs of clay, making the pieces myself, and then filming and editing videos showing that process.
Over approximately the past months, another business has repeatedly taken my original videos and used them without my authorization to advertise and sell competing pottery template products on a daily basis.
This is not about someone simply sharing one of my pottery videos.
My videos have been used as paid Meta advertisements to sell another company's pottery templates.
I have submitted copyright reports. In some cases, the reported content has been removed.
And then more of my videos have appeared.
So I decided to document what has been happening publicly.
What happened
The business involved operates through the name Cerámica Emprendedor and has used several Instagram accounts, including accounts documented in my evidence report such as:
@ceramica.emprendedor_@ceramica_emprendedor@ceramicaemprendedor_2@ceramica.emprendedor3
The accounts appear connected to the same website and business infrastructure documented in my report.
The issue is not simply that these accounts create similar pottery.
They have used footage taken directly from videos that I created, filmed, edited, and originally published through @from_fran.
That footage has then been used as advertising creative to promote their own products.
These are my original pottery videos
The evidence I have collected currently includes several original From Fran videos.
Daily Vessels
I originally published my Daily Vessels video on February 5, 2026.
Daily Vessels is part of my collection of slab-building pottery templates designed to allow potters to create ceramic forms from flat slabs of clay.
My footage from this video subsequently appeared in advertisements promoting competing pottery template products.
My evidence report contains multiple representative advertisements reproducing this footage.
Madre Vessel
I published the original Madre Vessel video on March 12, 2026.
The piece was made using one of my original ceramic template designs and filmed as part of the educational content surrounding my pottery templates.
The same footage later appeared in multiple advertisements.
What is particularly striking is that the advertising was not limited to one market.
My documentation shows versions of advertisements using my work in several languages.
Fuste Vessel
I published the original Fuste Vessel video on April 12, 2026.
Fuste is a modular slab pottery template that can be used to create different ceramic forms by combining sections.
Footage from this video was subsequently used in numerous paid advertisements.
My evidence includes Meta Ad Library examples associated with advertising in English, Czech, Portuguese, Polish, and other markets.
This is one of the things that made the situation particularly concerning to me.
My work was not simply reposted to an Instagram feed.
My video was being turned into advertising creative and distributed internationally to market another company's products.
Estela Vase
I published my original Estela Vase video on June 11, 2026.
Later, I found advertising using footage from that video as well.
In screenshots included in my evidence report, you can see my hands, my ceramic piece, my studio footage, and the same visual sequence being presented inside advertising from another account.
The videos are being used to sell competing pottery templates
This distinction is important. From Fran is a pottery education business. I create and sell:
pottery templates, slab pottery templates, ceramic templates, printable pottery template PDFs, educational pottery booklets, instructional videos, and licensed educational content.
The videos being copied are not unrelated personal videos. They are part of how I demonstrate and market the products I design. The other business is using those videos to advertise its own pottery-template products.
That means someone looking for a pottery template, ceramic template, or slab pottery template can potentially encounter an advertisement from another seller while watching footage that I actually created.
That creates an obvious problem for both creators and customers. A viewer may reasonably assume that the person advertising the product is responsible for the work shown in the video. They are not.
I never licensed these videos to this business
I want this point to be completely clear:
I have never given this business permission to use these videos.
I did not license the footage to them. I did not sell the footage to them. I did not authorize them to use it in organic social media posts. And I certainly did not authorize them to use my videos in paid advertising for competing pottery-template products.
The original filming, editing, composition, camera angles, sequence of actions, and visual presentation were created for From Fran.
My evidence report documents those comparisons directly.
I reported the copyright infringement
When I discovered the unauthorized uses, I started reporting them through Meta's copyright reporting system.
Some of the reported content was removed. But the problem did not stop. Additional uses of my videos continued to appear.
That is ultimately why I stopped treating each occurrence as an isolated report and began documenting the broader pattern.
That sequence is important:
Original video → unauthorized use → copyright report → removal → new unauthorized use.
I found multiple advertising campaigns
When I began systematically checking the Meta Ad Library, the scale became much clearer.
My evidence report documents numerous advertisement IDs associated with my videos.
The ads were not confined to one language.
For example, the report documents advertisements using the Fuste Vessel footage in English, Czech, Portuguese and Polish, and Madre Vessel advertising in English, Swedish, Czech, Italian and French.
For an independent artist and small business, this is extremely difficult to police. Every new advertisement has to be found. Then documented. Then connected to the original work. Then reported. And if another version appears afterward, the process begins again.
Why this matters to independent ceramic artists
There is a broader reason I am writing about this.
Creating a successful ceramic template or slab pottery template involves much more than drawing a shape on a piece of paper.
I develop the form.
I test the proportions.
I build the piece in clay.
I revise the template.
I photograph and film the process.
I edit the videos.
I write the instructions.
I publish the educational content.
And I build an audience around that work.
The resulting video might be only 20 or 30 seconds long, but producing the work shown in it can represent days or weeks of development.
When another commercial business can simply take that finished content and turn it into its own advertisement, it gets the benefit of that entire creative process without doing that work.
It also creates confusion for pottery customers
I have also heard from customers and people familiar with my work who recognized my videos in advertisements from another business.
That is another reason this matters.
If you discover a new pottery template PDF because an advertisement shows an artist constructing a beautiful ceramic piece, you would normally assume there is some relationship between the artist in the video and the product being advertised.
In this case, there isn't.
My report specifically documents concerns about customer confusion and the commercial impact of another company benefiting from my copyrighted material while selling competing products.
Why I am documenting this publicly
I would much rather spend my time designing new pottery templates and making ceramics. But after repeatedly discovering my work being used this way, I think documenting the situation matters. This page creates a public record showing what's going on. I will update this page if additional unauthorized uses of my work appear.
A note to other ceramic artists and creators
If you sell pottery templates, ceramic templates, courses, digital downloads, tutorials, or other creative products online, I strongly recommend keeping records of your work.
Keep your original files.
Keep publication dates.
Save URLs.
Take screenshots.
Record advertising library IDs when you find them.
And document each copyright report you submit.
I wish I had never needed to create a fourteen-page evidence report about my own pottery videos.
But having organized evidence has made it much easier to demonstrate that these incidents are connected rather than isolated.
My original pottery templates
If you reached this article because you were searching for the original creator of one of these pottery videos, the original work shown here was created by From Fran.
My pottery templates and slab-building resources are available directly through:
From Fran — fromfran.com
You can also find my original videos on Instagram:
Thank you to everyone who has recognized my work in these advertisements and sent them to me. Those messages have helped me document what has been happening.
— Fran
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